Saturday, November 29, 2008

When it comes to coffee

Not many times have I seen simple and logical design when it comes to the identity of a product like you see above by HGV.

Why can't other brands here in the U.S have a relative design concept to pair up with the identity of their main product when it comes to large cafes/coffee shops chains?. Just by looking at the pictures I am immediately craving a cup of coffee (or hot cocoa).

I never understood what the GREENS and the REDS had anything to do with coffee. Yet I keep seeing them in all the major coffee shops (in their logos, napkins, cups, etc, etc) Does anyone have an idea why they use those colors?

Not only did HGV Design ltd. use a relevant color, but as you can tell they also created custom fonts (to give a slight subliminal reminder). HGV definitely does NOT lack creativity or the injection of smart logical design!

More designs from HGV at:


petra michelle; Whose role is it anyway? said...

Your blog, which I found on blog of note, has a very sleek and welcoming look. And when I saw the title "rice candy", I wasn't sure what to expect. However, I was pleasantly surprised. Tres chic and coo. Very interesting, indeed.
It was very nice meeting you, and congratulations on making blog of note. Petra :))

petra michelle; Whose role is it anyway? said...

*laughing* coo=cool

Bozoplay aka Bozo said...

I especially like the use of the font. In my blog I'm mostly a clown and a teacher so I use ComicSans and Georgia. The colours are good but if you stay with browns it's gonna get stale. I guess they use red for action and green for money.

Read "There are only 16 Colours - Peach Is a Fruit" in my blog for a guys perspective on colours. You might like it.

...I'll be back

Rosary♫Love said...

How did you get your blog to be so popular? Please help me....I'm a vegetarian also. :)

Nate said...

Nice blog, I saw it under the blogs of note. Nice look.

Oh, and as for the coffee shops with red and're not the only one missing that, I don't get it either. Maybe they plan to start coloring their coffee those colors? Wait, red and green mixed together is supposedly brown...maybe that's why we aren't getting it!

Check out my blog too:

Di Hill said...

Good post and congratulations on being a "Blog of Note". I agree with the colour comment in your blog - can tell you that green is often suggested by colour consultants as green indicates "growing" and businesses like to think they do grow, although one major company is bucking the system and not doing so well in some parts of the world.

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Nancy said...

In Europe, you are likely to see coffee brands (Tchibo and Jacobs come to mind) associated with each particular coffee shop, cafe or bakery...Here in America I just can't see that happening with say Maxwell House/Folgers et al. Of course there is Starbucks...The sound of tinkling coffee spoons in itself is so much classier than syrofoam cups...The branding and design work support these establishments as well.

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