Not many times have I seen simple and logical design when it comes to the identity of a product like you see above by HGV.
Why can't other brands here in the U.S have a relative design concept to pair up with the identity of their main product when it comes to large cafes/coffee shops chains?. Just by looking at the pictures I am immediately craving a cup of coffee (or hot cocoa).
I never understood what the GREENS and the REDS had anything to do with coffee. Yet I keep seeing them in all the major coffee shops (in their logos, napkins, cups, etc, etc) Does anyone have an idea why they use those colors?
Not only did HGV Design ltd. use a relevant color, but as you can tell they also created custom fonts (to give a slight subliminal reminder). HGV definitely does NOT lack creativity or the injection of smart logical design!
More designs from HGV at: