With the booming of new shirt lines coming out,
Pride Clothing was among the few that caught my attention so far this year. I know you might be thinking that you are tired of
everyone's cousin coming out with a clothing line every other day, but this small line has something special and the main idea sets them apart from others.
A lot of these small start-ups just buy $3.50 to $5.50 t-shirts, slap paint on them, and mark them up to 20 to 30 bucks while having basic or mediocre designs and ideas. These small "companies" sell nothing but shirts and hoodies because that's all they can get from their wholesaler and in result they call it a "clothing line". They get their local friends to buy and model the shirts to later start a Myspace, Facebook, Xanga (or social site alike) account to promote and try to create a buzz and capture instant fame.
Months later you just find an old Myspace account that has not been updated in months without any new photos posted or new shirts made. Ultimately the shirt business that was based from their garage is over with.
There are some that try other outlets, like etsy. They hope to get good revenue and a bigger buzz along with etsy fame, but they find out 12 shirts later that it's over and that their 15 minutes on etsy are gone. Unless you are friends of etsy employees or are from Portland, or they happen to like you to over-advertise your shop,you wont get a good revenue (read the bykali post to know how I feel about etsy).
Last and not least is eBay. I know people make a lot of money selling shirts on eBay but you will be a slave to selling unofficial shirts, or shirts with tacky cheesy quotes.
Pride Clothing's LA pride shirts and accessories are different in their approach. First, their selling advantage is their theme and main idea. That idea attracts all L.A lovers, residents and natives, who want to show their "L.A pride". Not only does
Pride Clothing have a good concept on their back, but they are actually putting effort to sell other items aside from just printed t-shirts. Their advertising and marketing strategies are also paying off for them. I like
Pride Clothing not just because I am from Los Angeles and I have to write a post about "Los Angeles" but for the fact that there is
a lot of work behind this small company and it shows.
The very fact that these shirts are being carried by actual stores is another good example. This tells me there is a lot of footwork involved, and whoever is behind that is currently trying constantly to sell the items to as many stores and shops at all costs. It is important for me to point that out, because their product selling process is done the old- fashioned way and there is actual real work involved, rather then giving away shirts to your friends in hopes someone will see it and in result market itself .
To the owner I say this: Your work ethic is definitely paying off and is an inspiration to me!. If you are from L.A and want to show your pride and represent! Do it! Get yours!
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